Imagine writing an email every time you make a reservation confirmation, credit card charge, cancellation etc. My company used to waste an incredible amount of time manually composing emails. Not only was this horrifying for employee efficiency, it was extremely difficult to be sure the emails were providing the proper information. Any employee could make a typo at any moment that could have a negative impact on our business. They could write the wrong amount charged, or give the wrong check in date. These potential mishaps would eat away at me and it obviously placed stress on the employees to write perfect emails, slowing their processing speed immensely.
When we invested in ResortPRO property management software, one of the functions they offered was an automatic email function. Based on system triggers, such as a reservation confirmation or a check in, the system automatically generates and sends emails providing all the critical information a guest needs. Internally we have a manual email editor that enables our company to control everything that is sent within the emails. Best of all, there is an email tracking system that shows us everything that was sent to the customer, if they opened and read it and when. We can also conveniently resend emails in one click of the mouse if necessary.
The email system enables our employees to provide better and more thorough customer service. Our front desk users have more time to service the needs at the front desk. Our reservation specialists have more time to speak with customers and provide more detail. Before it was like we were always behind. This created employee mistakes because they were always hurrying to write another email, before they got back to the job they should have been doing. This and a few other functions within ResortPRO have turned our productivity upside down. Our company is now clicking on all cylinders and heading in the right direction as we prepare for future challenges.
